"Buy experiences, not things" might sound like just another inspirational social media quote. However, it's the mantra that summarizes one of the tremendous paradigm shifts in consumer demand, which has been making waves in the global markets since the 1990s.
The fitness and sports industry is growing exponentially. Consumers engage with physical activities more than ever, which exploded fitness into a global industry, edging USD 100 billion in worth.
“Why has slamming a ball with a racquet become so obsessive a pleasure for so many of us?" mused cultural critique, Nat Hentoff. “It seems clear to me that a primary attraction of the sport is the opportunity it gives to release aggression physically without being arrested for felonious assault."