Why product training is important for company-wide success.

Sales and business development activities are the lifeblood for the success and financial sustainability of any company. So is the technical excellence of its products. However, the communication gap between the innovators who invest years in developing the perfect product and their colleagues who bring it to market can cause significant costs. Likewise, insufficient technical information can pose safety risks and impair the company’s business prospects.

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Without proper product information and necessary certifications, it would not be possible to sell, install, repair, or offer the right services. On the other hand, knowing all the details about the products also helps teams become more confident and persuasive. Therefore, investing in product training across all departments can be crucial to a company’s success.

Specialized information to keep up with changing technology

Thanks to digitalization, technical products are becoming more complex every year. For the highest level of safety and user-friendliness, product training is therefore essential for flawless operation and use.

Only proper installation and precise knowledge of all product features can guarantee safety. This knowledge can also increase the longevity of the products and avoid repair costs.

Depending on the product and its specifications, the right training can range from self-study to a webinar to more structured courses. In some cases, however, it is necessary to obtain a certificate after on-site training and passing an exam by an authorized and competent body.

These certifications not only holistically increase the competence of technicians, but also win the trust of customers.

Increased motivation through product training

Employee turnover and employee engagement are among the major challenges for the HR departments of many companies. Continuous training opportunities and a deeper understanding of the company’s products, however, can increase employee retention and engagement.

There is ample evidence that learning increases the brain’s pleasure sensations such as dopamine and serotonin. So when employees are constantly learning new things through product training, they are better able to sell the products.

Therefore, product training is arguably one of the most important long-term investments a company can make to continuously achieve top performance and market leadership.

Company reputation and customer loyalty

Product training unlocks the most important business resource of a company: an excellent reputation and satisfied customers who keep coming back—and bring others with them.

Systematic and solid product training enables non-developer teams to be the ultimate experts in their field and ensures that they are motivated and competent to answer all questions.

When these employees become contacts with up-to-date information about rapidly evolving technologies, trust and good words about the company spread ever further. However, the communication gap between the innovators who invest years in developing the perfect product and their colleagues who bring it to market can cause significant costs.

Without a value-adding product or value-adding service, no company can stay in business long enough to reach the markets. However, a commitment to effective and continuous product training can meet this challenge and maximize all business outcomes.